Customized horticulture and floriculture business insurance

Added February 15, 2023

If you're one of our customers, your business is rooted in horticulture or floriculture. These are unique fields within a flourishing industry, and not everyone knows what it takes for your business to grow and thrive. But your business insurance provider absolutely should.

As a niche insurance brand solely dedicated to the horticultural industry, we're familiar with the challenges you face—and the opportunities in front of you.

In this guide, we review what makes horticultural and floricultural businesses distinctive, and discuss how our unique approach to insuring you can help protect your bottom line.

Horticulture and floriculture are distinctive fields

Technically, floriculture—involving flowering and foliage plants—is a subset of horticulture. One industry, two distinctive fields.

Horticulture insights

Horticulture is a multi-billion dollar industry that falls somewhere between domestic gardening and field agriculture. Science Direct describes it as the art and practice of garden cultivation and management. Crops include:

  • Fruits

  • Vegetables

  • Herbs

  • Nuts

  • Ornamental plants (trees, shrubs, flowering plants, and turf)

The industry is continually developing. Advancements in horticultural practices and greenhouse technology, plus the expansion of biotechnology and its plant application, is helping modernize and expand cultivation. According to Business Wire, the market for greenhouses in the United States in 2022 was estimated at nearly $8.4 billion and is expected to grow to more than $11 billion by 2027.

Floriculture insights

Floriculture, or flower farming, is a vibrant multi-billion dollar field helping fuel the growth of the horticultural industry. It focuses on the cultivation and breeding of flowering and ornamental plants for gardens, landscaping, and floristry. Crops include:

  • Bedding plants

  • Houseplants

  • Flowering garden and potted plants

  • Cut flowers

  • Cut cultivated greens

The flower and ornamental plants market is benefitting from advancements in plant biotechnology, such as genome sequencing, and modern flower farming practices. As a result, the U.S. floriculture market is forecast to increase by $30.79 billion by 2027.

Businesses we serve

Businesses under the umbrella of horticulture and floriculture have unique characteristics—and our knowledge of these fields makes us uniquely capable of helping protect your business. Whether you're cultivating flowers or farming sod, our tailored insurance solutions can help cover your business and your employees.

Garden centers

We have coverages to help protect your business property—and your business. Insurance for garden centers is designed to help protect your business and workers whether you grow your own stock, buy from others to sell, provide landscape services, operate from a traditional retail store, or have your own greenhouses. Crop damage, storm damage, equipment failure, and workplace liability are some of the biggest garden center risk exposures you face.

Greenhouse growers

We can help protect your greenhouse and other structures, crops, and machinery. Insurance for greenhouse growers is designed to help protect your business and workers whether you grow under glass, polycarbonate, plastic, or acrylic; produce potted plants, vegetables, or specialty cuts; or sell plugs or finished products. Storm damage, crop losses, electrical fires, and equipment failure are some of the biggest greenhouse risk exposures you face.

Nurseries and sod farms

Insurance for nurseries or sod farms is designed to help protect your business whether you grow in the field or in containers, sell bare root stock or fully rooted plant material, brand your own sod, provide installation services, or sell direct or through distributors. Crop losses, equipment damage, theft, and jobsite accidents are some of the biggest nursery and sod farm risk exposures you’ll face.

Retail, wholesale, and event florists

You’re juggling a lot—inventory, equipment, customers, and employees. Insurance for retail, wholesale, and event florists is designed to help protect your business income and workers—whether the majority of your sales are from wire services or walk-in customers, you own your building or rent, or you have multiple designers or are a one-person florist shop. Loss of inventory, property damage, delivery accidents, and workplace liability are some of the biggest floral business risk exposures you face.

Landscapers and interior plantscapers

Insurance for landscapers and interior plantscapers is designed to help protect your business and workers whether you have one crew or many; focus on residential jobs, commercial work, or both; or handle simple installations or complex design and build projects. We have the specialized coverages that’ll help protect you and your lawn care or plantscaping business. Property damage, equipment breakdown, and jobsite injuries are some of the biggest business risk exposures you’ll face.

Get horticultural business insurance

Working with a niche insurance provider who knows the risk exposures horticultural businesses like yours face can be a significant benefit to your bottom line. We’re widely recognized within the horticulture and floriculture fields and recently celebrated 135 years serving the industry. We provide a full range of horticultural business insurance services, from quick claims response and risk management programs to loss control and safety services.

Learn more about why our specialized insurance makes the most sense for your horticultural business. Request a quoteemail us, or give us a call at 800-541-5082 to speak with one of our representatives.


Related links:

Now is the time to audit the safety of your greenhouse. Use this greenhouse maintenance checklist to help you reduce potential breakdowns as you gear up for the spring season.

Should you bundle your insurance coverages? Read why many horticulture businesses often choose to bundle their insurance.

Flower carts in a greenhouse

The information in this article is for informational or entertainment purposes only. View our disclaimer by going to terms and conditions and clicking on Learning Center disclaimer in the table of contents.