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About Hortica

Insurance coverage with your business in mind

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Who we are

We offer insurance solutions for horticultural industry businesses

We'll help protect you, your business, and your employees

Since 1887, we've helped protect horticultural businesses like yours across the United States. Our goal is to guide and provide insurance solutions for greenhouse growers, nurseries, garden centers, retail florists, wholesale floral distributors, interior plantscapers, sod farms, and lawn care professionals.

As a brand of the Sentry Insurance Group, one of the largest and most financially secure mutual insurance companies in the nation, we provide our policyholders assurance that we’ll be there for them now and in the future.

Our Leadership

Meet those who guide our business

Customer-centric team

Tim Noble

Tim Noble

President

Read Tim's bio
Traci Dooley

Traci Dooley

National Agency Sales Director

Read Traci's bio
Zach Bruce

Zach Bruce

Safety Services Manager

Read Zach's bio
HOMS - AlvarezJJ160x200D

JJ Alvarez

National Underwriting Specialist

Read JJ's bio
Recent news

Stay up to date and see what’s new at Hortica

AM Best Rating
Company news8/22/2024

Sentry Insurance earns A+ rating from AM Best*

AM Best credits Sentry’s balance sheet strength in assigning rating. Hortica is a brand of the Sentry Insurance Group.
Link to article
Employee picking leaves from plant bed
Industry insights1/8/2024

Spring cleaning inspections: Greenhouse Management

Greenhouse Management highlights facility inspection tips before the spring rush.
Link to article
Outside view of a greenhouse
Industry insights12/17/2023

2024 risk and insurance trends: Greenhouse Grower

Traci Dooley shared her outlook on the risk landscape facing growers in 2024, and what it means for insurance.
Link to article
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Work with us

Serve horticultural customers? Work with Hortica

Interested in becoming appointed?

We distribute our products through direct agents and select independent agents and brokers. We’re eager to find and support agents with experience and deep knowledge of horticultural industries. If you work with greenhouses, retail florists, sod growers, and other segments of the horticultural industry, we should talk.

Learn more

Our horticultural industry affiliations

We dedicate the majority of our resources to the horticultural industry, supporting research, governmental relations, scholarships, and innovative solutions to industry concerns. We’re proud to be affiliated with many national and state associations, including:

  • AmericanHort

  • Association of Professional Landscape Designers (APLD)

  • Master Nursery Garden Centers (MNGC)

  • National Association of Landscape Professionals (NALP)

  • Society of American Florists (SAF)

  • Wholesale Florist & Florist Supplier Association (WF&FSA)

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Career opportunities

Grow your future with us

We’re looking for people with the potential to excel. You’ll find a professional culture here that fosters respect, honesty, collaboration, and accountability. We strive to provide a work/life balance filled with opportunity. Interested? Check out our career options.

Explore our careers

Learning center

two men in a greenhouse discussing flowers
Coverages9/17/2024

Protect your horticultural business from top risks

To provide the best possible protection, tailor your insurance coverage to reflect the risks you face. Here are six top horticultural business risks and the coverages that can help reduce losses.
Link to article
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Coverages8/20/2024

Your garden center insurance guide

Do you have proper insurance for your garden center? We’ve outlined potential risks and appropriate coverages in this guide to help you determine if your business is adequately insured.
Link to article
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Business tips8/12/2024

Business continuity planning 101

Use our business continuity 101 guide to prepare for business interruptions, maintain operations, protect assets, and reduce downtime after an incident.
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