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About Hortica

Insurance coverage with your business in mind

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Who we are

We offer insurance solutions for horticultural industry businesses

We'll help protect you, your business, and your employees

Since 1887, we've helped protect horticultural businesses like yours across the United States. Our goal is to guide and provide insurance solutions for greenhouse growers, nurseries, garden centers, retail florists, wholesale floral distributors, interior plantscapers, sod farms, and lawn care professionals.

As a brand of the Sentry Insurance Group, one of the largest and most financially secure mutual insurance companies in the nation, we provide our policyholders assurance that we’ll be there for them now and in the future.

Our Leadership

Meet those who guide our business

Customer-centric team

Tim Noble

Tim Noble


Read Tim's bio
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Traci Dooley

National Agency Sales Director

Read Traci's bio
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Zach Bruce

Safety Services Manager

Read Zach's bio
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JJ Alvarez

National Underwriting Specialist

Read JJ's bio

Board of Directors

Pete McPartland

Peter G. McPartland

Chairman of the Board, President, and CEO
Sentry Insurance

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John J. Hyland

President of Direct Writer and Life & Annuities
Sentry Insurance

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Jim McDonald

Chief Investment Officer
Sentry Insurance

Tim Noble

Tim Noble



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Graham Atkinson

Retired CMO, Chief Experience Officer
Walgreen Company

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Todd Schroeder

Chief Administrative Officer and CFO
Sentry Insurance

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Michael J. Williams

Chief Actuary & Risk Officer
Sentry Insurance

Recent news

Stay up to date and see what’s new at Hortica

Employee picking leaves from plant bed
Industry insights1/8/2024

Spring cleaning inspections: Greenhouse Management

Greenhouse Management highlights facility inspection tips before the spring rush.
Link to article
Outside view of a greenhouse
Industry insights12/17/2023

2024 risk and insurance trends: Greenhouse Grower

Traci Dooley shared her outlook on the risk landscape facing growers in 2024, and what it means for insurance.
Link to article
Hose in a greenhouse
Industry insights12/2/2023

Protecting against slips, trips, and falls: Greenhouse Grower

Slips, trips, and fall incidents remain too common—and costly. Zach Bruce shares how to protect customers and employees.
Link to article
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Three men having a conversation
Work with us

Serve horticultural customers? Work with Hortica

Interested in becoming appointed?

We distribute our products through direct agents and select independent agents and brokers. We’re eager to find and support agents with experience and deep knowledge of horticultural industries. If you work with greenhouses, retail florists, sod growers, and other segments of the horticultural industry, we should talk.

Learn more

Our horticultural industry affiliations

We dedicate the majority of our resources to the horticultural industry, supporting research, governmental relations, scholarships, and innovative solutions to industry concerns. We’re proud to be affiliated with many national and state associations, including:

  • AmericanHort

  • Association of Professional Landscape Designers (APLD)

  • Master Nursery Garden Centers (MNGC)

  • National Association of Landscape Professionals (NALP)

  • Society of American Florists (SAF)

  • Wholesale Florist & Florist Supplier Association (WF&FSA)

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Career opportunities

Grow your future with us

We’re looking for people with the potential to excel. You’ll find a professional culture here that fosters respect, honesty, collaboration, and accountability. We strive to provide a work/life balance filled with opportunity. Interested? Check out our career options.

Explore our careers

Learning center

Worker monitoring the health of potted trees
Business tips6/5/2024

Take advantage of the demand for sustainable products

Embracing sustainable practices within your floral organization—from farm to vase—can help strengthen your brand and increase your customer base.
Link to article
Tables decorated with floral arrangements for a wedding reception

Is your floral business covered for weddings?

As a florist, you know weddings can be a great additional revenue stream, but these events come with unique risks. Let’s review wedding risks and the insurance coverages that can help you if you suffer a loss.
Link to article
Horticultural employee talking on the phone why using a laptop computer
Loss control4/25/2024

Help protect your business from cyberattacks

Horticultural and floral industries are at risk from cyberattacks. From employee training to cyber insurance coverage, here are steps you can take to help mitigate the risk.
Link to article
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