Hortica celebrates 135 years in business

Added June 20, 2022
Hortica corporate building

In 1887, a business blossomed out of the threat of hailstorm damage. Today, Florists' Hail Association of America—now known as Hortica®, a brand of the Sentry Insurance Group—celebrates 135 years in business.

During the late 1800s, a group of horticultural business owners faced an overwhelming problem unique to their industry. They needed to protect their glass greenhouses from destructive hailstorms. The Society of American Florists (SAF) recognized that need and founded the Florists’ Hail Association of America on June 1, 1887, in New Jersey. In 1927, the association’s headquarters were moved to Edwardsville, Illinois, where they reincorporated in 1940. From that point on, Florists’ Hail was authorized to write all forms of fire, windstorm, and allied lines of business insurance.

In 1955, Florists’ Hail Association of America changed its name to Florists’ Mutual Insurance Company. Throughout the next several decades, the company grew to include Florists' Insurance Service, Inc., Florists’ Life Insurance Company, Florists' Insurance Company, and also acquired Florists and Gardeners Mutual Insurance Company. The product line expanded with liability and workers' compensation coverages. 

As Florists’ Mutual Insurance continued to evolve—serving all facets of the horticultural industry--the company rebranded as Hortica. The new brand reflected the company’s primary goal to be viewed more broadly in the entire horticultural market. In fall 2001, the company moved to its current corporate headquarters at 1 Horticultural Lane in Edwardsville, Illinois.

In 2015, Hortica® officially became a brand of Sentry insurance Group.

Today, a nationwide network of representatives is dedicated to providing comprehensive insurance solutions through safety/loss control expertise, prompt claims handling, personalized customer service, and financial stability to business owners throughout the horticultural industry, including:

  • Garden centers
  • Greenhouse growers
  • Nurseries
  • Retail florists
  • Wholesale floral distributors
  • Interior plantscapers
  • Sod farms
  • Lawn care professionals 

Property and casualty coverages are still underwritten—and loss control services provided—by Florists’ Mutual Insurance Company, Florists’ Insurance Company, and Florists’ Insurance Service, Inc. 

“We’re dedicated to providing leadership for horticultural businesses,” said Tim Noble, president of Florists’. “Today, it’s important to find new ways to lead our partners—ensuring they know how we can help and protect them every step of the way.”

Since 1887, this pioneering insurance company has helped protect horticultural businesses across the United States and now proudly serves 46 of the top 100 growers. As a brand of the Sentry Insurance Group, one of the largest and most financially secure mutual insurance companies in the nation, Hortica will continue to flourish. 

Hortica® property and casualty coverages are underwritten, and loss control services are provided, by Florists’ Mutual Insurance Company, Florists’ Insurance Company, and Florists’ Insurance Service, Inc., Edwardsville, IL, members of the Sentry Insurance Group. For more information, visit hortica.com. Policies, coverages, benefits, and discounts are not available in all states. See policy for complete coverage details.

The general information contained in this article is for informational or entertainment purposes only. The information in this article is provided “AS-IS” WITHOUT ANY WARRANTIES of any kind. Florists’ Mutual Insurance Company, its subsidiaries, or affiliates (Companies) do not accept any responsibility related to the content or accuracy of the information contained in this article. The information contained in this article should not be mistaken for professional or legal advice. Any use of this article or any third-party website linked to this article is at the risk of the user. THE COMPANIES ARE NOT LIABLE TO ANY PERSON OR ENTITY FOR ANY DIRECT, INDIRECT, OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE USE OR INABILITY TO USE THIS ARTICLE OR ANY THIRD-PARTY WEBSITE LINKED TO THIS ARTICLE. The views and opinions contained in third-party websites referenced in this article are the views and opinions of third-party authors and may not represent the opinions or policies of the Companies.

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