Tim Noble named AFE board trustee

Added September 23, 2022

Hortica president among five industry leaders joining the AFE board

September 26, 2022 – Tim Noble, president of Hortica, a brand of the Sentry Insurance Group, has been named a board trustee of the American Floral Endowment (AFE). The appointment was announced during AFE’s annual event, Funding the Future of Floriculture, in Orlando, Florida, at the SAF Convention earlier this month.

Noble joins Jeronimo Herrera of Jardines de los Andes, Janet Kister of Sunlet Nursery, Inc., and Jackie Lacey of Floriology/BloomNet as new board trustees. AFE trustees serve a three-year term and help guide endowment programs that benefit the horticulture industry.

“I’m honored to join such a respected group of leaders and one of our industry’s most trusted charitable organizations,” explained Noble. “I look forward to working with the board and finding new ways to support and advance our industry.”

AFE also announced its new chairman of the board at the convention. Ken Young of Phoenix Flower Shops now begins his two-year term as AFE chairman, succeeding Laura Shinall of FreshPath Marketing, who served as chairman for the past two years. 

AFE supports floriculture advancement by funding innovative research, scholarships, internships, and educational grants that best serve the dynamic needs and demographics of all industry sectors.

More information about the new board members and initiatives can be found on AFE’s website:

For more information, please contact:

Carolyn Schamberger
Mobile: 715-315-9929

Avery Faehling
Mobile: 715-697-4590

Tim Noble

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