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In the Bloom with Maria: The new leader of Hortica talks insurance challenges and value

September 10, 2019

As part of a Society of American Florists E-Brief series, editors recently spoke to Tim Noble, the new president of Hortica. In the article “New Hortica Head Talks Challenges, Opportunities” by Mary Westbrook, editors asked him about what he’s learned during his first few months on the job—including the key opportunities he sees for Hortica […]

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Key Partner: AmericanHort helps promote the horticultural industry with lawmakers

September 3, 2019

AmericanHort is an association that represents the entire horticultural industry. Their goal is to serve all parts of the industry market chain—from plant breeders and florists to greenhouse and nursery growers, and students to educators. According to their website, that wide focus makes them the largest group of their kind for garden retailers in the […]

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Reduce your risk for cyber data theft with email, disk, and device encryption.

August 27, 2019

Just like you protect your buildings, inventory, and employees, you also need to protect confidential information—that includes customer and employee information. Here are some precautions you should consider: Email encryption Many organizations avoid email encryption because it’s often seen as complicated or unnecessary, but it can be an effective tool. Email encryption scrambles information into […]

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Understanding HortAdvantageHome coverage and how it helps protect your business and personal property

August 22, 2019

It’s not uncommon for a garden center, greenhouse, or nursery owner to have their personal residence on the same property as their business. If that’s your situation, protecting your personal property is a little easier thanks to a special coverage plan from Hortica. HortAdvantageHome is designed for growers with personal residences located on commercial property—whether […]

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In the Bloom with Maria: A new look for your shop may encourage new business

August 13, 2019

It’s a challenge every business owner faces—how do you bring new customers into your store? As Hortica Retail Sales Specialist Maria Shepherd explains, placing something extra in your shop also means taking a look at your current insurance coverage. In the article “Chic Modern and Kid-Friendly,” from the March 2019 issue of SAF Floral Management, […]

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Make sure your insurance-to-value ratio covers your business

August 6, 2019

Insurance to value is a common term in the insurance world. But do you know what it means and how it affects your business? In general terms, insurance to value is having enough insurance coverage to pay to replace or repair property, such as a greenhouse, when a loss occurs. The insurance-to-value calculation is important […]

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Why you should have utility service interruption coverage for your business

July 30, 2019

You purchase insurance to help protect your business now and in the future. But do you have all the coverage options you need? Some business insurance plans leave out one important component: Costs related to the interruption of your business. What happens if the basic utilities you need to stay in operation—water, power, and communication—are […]

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How to find quality employees to ease the stress of filling open positions

July 24, 2019

  It’s a challenge every business owner faces—finding qualified workers. It’s especially the case in the current strong job market. Once you advertise the job and select applicants to interview, you should start by having the tough, honest conversations up-front.   Explain your company’s: Priorities Culture Benefits Salary ranges Raise process Promotion schedule Having this […]

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In the Bloom with Maria: The bride or the planner? Know who you’re responsible to when working with an event planner.

July 16, 2019

More and more, many couples are turning to a professional for planning their weddings. According to Wedding Wire’s latest Newlywed Report, 31 percent of couples marrying last year hired a wedding planner. That’s up from 19 percent a decade ago. Hortica Retail Sales Specialist Maria Shepherd understands that while working with wedding planners is a […]

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Key Partner: California Association of Flower Growers & Shippers (CalFlowers) provides support for the floral industry

July 9, 2019

Our Key Partner for the month is a leader in bringing fresh-cut flowers to the U.S. market and promoting the benefits of flowers to new generations of American consumers. The California Association of Flower Growers & Shippers (CalFlowers)—formerly known as NORCAL—was founded in 1941 by a small group of flower shipping companies with the goal […]

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