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In the Bloom with Maria: The bride or the planner? Know who you’re responsible to when working with an event planner.

In the bloom with MariaMore and more, many couples are turning to a professional for planning their weddings. According to Wedding Wire’s latest Newlywed Report, 31 percent of couples marrying last year hired a wedding planner. That’s up from 19 percent a decade ago. Hortica Retail Sales Specialist Maria Shepherd understands that while working with wedding planners is a great way to boost your business, there are things you need to watch out for when agreeing to a job.

In the article “What planners want,” published March 7, 2019, in the Society of American Florists newsletter, author Katie Hendrick Vincent found that many brides are splurging for full-production services rather than just “day of” coordination.

That means planners have a big say in which vendors their clients use. She found there are a number of traits you should exhibit to get the job:

  • Honesty: Don’t be afraid to say what you can or can’t do—especially if a planner’s ask isn’t quite realistic.
  • Responsiveness: Provide good communication and quickly respond when questions or needs arise.
  • Professionalism: Be on time and prepared when meetings are set. Many planners have packed calendars.
  • Creativity: Use your experience and expertise and blend it with the bride’s tastes—but don’t try changing the client’s vision.
  • Strong digital presence: Have a streamlined website with a curated wedding section with lots of photos that show the different aspects of weddings in a variety of styles.

Before working with wedding planners, you’ll also want to make sure you understand who your contract is with—the event planner or the bride. Know which of you is liable to the bride and venue before beginning your design work. Talk with your insurance carrier about your liability insurance and what you can do to help protect yourself and your business.

If you have questions on this or other aspects of your business insurance coverage, we’re here to help.

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For more information on protecting your business, check out the Hortica Resources section.

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