Whether you’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help. Google AdWords is paid advertising or pay per click (PPC) advertising on Google. If you’re not necessarily marketing savvy, the thought of Google AdWords alone may sound intimidating. However, you should know that Google AdWords are easy, targeted and you only pay for the results you get. Put your doubts aside and follow these tips that will help your business increase its exposure to potential clients.
Review your website. Make sure the message you decide to advertise matches your website. For instance, if your ad says “contact us,” your landing page should have a proper form that visitors can successfully complete.
Create a budget. Make an estimate of how much you will be willing to spend before you set up your Google AdWords account. Start by using your first ad as an experiment. Luckily, Google lets you set the amount you want to spend per day and per site visitor.
Choose the right keywords. Come up with 5-20 commonly-used phrases for your line of work. This way, when your potential clients are researching via Google search, your business shows up in the results.
Target ads based on your location. If you’re like most businesses, you’re looking to attract customers within an hour of travel distance. To that end, Google AdWords lets you target your ad within a 20 mile radius of your office location.
Track your ad’s performance. After completing your Google AdWords campaign, you’ll receive detailed reports on your ad Click-Through Rates (CTR) and other ad centric information. You can also use Google Analytics, which integrates directly with AdWords.
As you can see, with Google AdWords you’re not just wasting money on a Pay-Per-Click ad account. Instead, you have the opportunity to obtain true feedback and, most importantly, measure your investment’s performance.