As we noted in our last blog, the spring of 2020 will be unlike any other green industry businesses have encountered. We’re all navigating a new landscape shaped by a global pandemic and changed consumer habits.
One thing that remains unchanged, however, is the annual bouquet of spring holidays. Mother’s Day, which occurs on May 10th, is particularly popular for many florists. Sharing flowers as a symbol of growth, happiness, and vitality lives on among consumers, despite many florist businesses being deemed “non-essential.”
While current restrictions and mandates vary widely by state, many florists are adapting their businesses—and are allowed to operate—for “no-contact delivery.” It’s one way to protect the health and safety of employees and customers, while also helping businesses continue operating.
No-contact delivery is just what it sounds like: a way for your customers to choose, order, and receive your products without needing to go inside a brick-and-mortar location or make an in-person payment. Here we’ve compiled a list of recommendations explaining how to make no-contact deliveries (or pickups) work for your business.
Make the status of your business loud and clear
If you’re offering no-contact delivery options, make sure to post those plans on your website and other public profiles (like Facebook). Also make your customers aware of the steps your business is taking to protect them and your employees.
Inspire your customers
Now is the time to make the most of your website by guiding users to their options. Carefully consider which of your products and services are feasible for no-contact orders, and make sure to feature them—along with ordering guidelines and delivery expectations.
Get creative with consultations
Luckily, there are plenty of ways to connect with your customers. Whether they have general questions or a unique vision in mind, services like Skype, Facetime, or Google Hangouts make it easy to offer exceptional customer service, even while social distancing. It’s also an important opportunity to help increase the value of an order, especially if you’re receiving fewer orders.
Prepare for online payments
With new software and apps already making delivery options for businesses faster and easier than before, there are plenty of ways to set up online payments and payment options through your website or an app designed to facilitate payments. Of course, another option is to let customers place orders over the phone, and have your employees trained and ready to manually enter credit card information into your POS system.
Keep a safe distance for drop-offs
Train your employees to leave orders outside the customer’s front door. Some companies have designed apps that allow you to process payments and update a customer on the status of their delivery to let them know when it’s been dropped off.
If your business is filling pickup orders, designate a space near the entrance of your business for them, maintaining at least six feet between the pickup location and any working employees.
Market, market, market!
Even if your business has been making deliveries for years, there’s hardly such a thing as business as usual in these times. Communicate your delivery processes and inventory—and promote them across social media to keep customers in the know. You may also consider offering coupons, deals, or upgrades to attract new customers.
Whether for celebrations, condolences, or simply adding a little color to someone’s life, the simple act of sending flowers is still a powerful gesture of care. This spring, setting your floral business up for no-contact delivery is an opportunity to keep your operation growing with the times, and be a bright spot in your community.