Curb appeal is the attractiveness of your store’s exterior when viewed from the street. It forms potential buyers’ first impressions of your business, and more often than not, someone’s decision to walk into a store hinges greatly on how it looks from the outside. This is why improving your curb appeal to be more inviting and aesthetically pleasing is so important. To ensure that your storefront stands out, take some of the steps listed below to enhance its curb appeal.
Creative window displays. Use window displays to provide a glimpse into your store and your product offerings and entice prospective customers to check you out.
Parking. Depending on the location of your business, adequate parking facilities can have a huge impact on its overall curb appeal. If you do provide private parking, make sure that your lot is clear of debris and in good shape, which includes fixing the pavement and having clearly-marked parking lines.
Building maintenance. Every part of your brick-and-mortar store should look clean, new, and cared for. No one wants to walk into a store with dusty windows or peeling paint, so stay on top of general maintenance tasks.
Outside displays. Show off a few of your products on the sidewalk in front of your building. A product that people can interact with often gets them to stop and check out what you have for sale. You might also display clearance items. Be sure to keep the area safe, not one that hinders foot traffic or creates a tripping hazard.
Signage. Make sure the sign on your building is large, easy to read and easy to spot for potential customers. If your shop’s name doesn’t spell out what you sell, provide a graphic or some other clear indicator of the types of products or services you offer.
Landscape. If you have areas in front of your business that look plain or dull, add a few potted plants, flowers or shrubs. They will add a fresh, new look to the front of your business.
If you really want to create an unforgettable customer experience, don’t overlook the importance of curb appeal. Give your store a curb appeal checkup at least once a year to keep things up-to-date and inviting.