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In the Bloom with Maria: A new look for your shop may encourage new business

In the bloom with MariaIt’s a challenge every business owner faces—how do you bring new customers into your store? As Hortica Retail Sales Specialist Maria Shepherd explains, placing something extra in your shop also means taking a look at your current insurance coverage.

In the article “Chic Modern and Kid-Friendly,” from the March 2019 issue of SAF Floral Management, author Mackenzie Nichols showcases a Columbus, Ohio, floral shop that was looking for a more modern look.

In 2018, Heather Waits of Bloomtastic Florist wanted to turn her 2,200-square-foot showroom into a more modern, loft-like space in an urban area. Working with a consultant, they reimagined the space with updated bookcases and tables, plus new chalkboard walls designed by a local artist.

It worked. After investing about $1,000, Waits was able to double her walk-in traffic over the course of a year. To complement the new look, she added new gift items—including teas, terrariums, and tote bags. She also partnered with a local ice cream shop to offer treats in a cooler display. Since Bloomtastic is located near two elementary and middle schools, the addition has become a popular feature. Kids come to the shop for ice cream while their parents buy flowers.

These days, more and more floral businesses are pairing things like gifts; snacks; and even wine, beer, and food tastings to boost sales. Many owners have found experiences like these are a great way to boost customer retention, bring in additional customers, and attract people who might not be familiar with a shop or design studio.

If you’re thinking about starting a project like this—or expanding on what you already have—be sure to do your homework first. That includes contacting your insurance agent to talk about liability protection when expanding your offerings. You can add specialty coverages such as food handling liability or liquor liability if you intend to broaden your product line.

Remember, your agent can’t cover you for something if you don’t tell them about it.

If you have any liability questions when it comes to expanding your business, talk with a Hortica specialist. We’re happy to help.

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