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Key Partner: AmericanHort helps provide solutions for the horticultural industry

flowersOur Key Partner for June is a partnership in its own right. Originally formed in 2014, AmericanHort resulted from the merger of the American Nursery & Landscape Association and the OFA—the Association of Horticultural Professionals. Its goal is simple—apply the combined 220+ years of experience the two groups have to unify the industry, improve collaboration, increase organizational efficiencies, and expand support for business.

AmericanHort represents the entire horticultural industry. From breeders to greenhouse and nursery growers, to retailers, distributors, florists, students, and educators, their goal is to serve all parts of the industry market chain. According to their website, that wide focus makes them the largest association for garden retailers in the world.

One of the key purposes of the organization is to provide members the knowledge, information, and resources to make their horticultural business successful through programs like these:

  • The Horticultural Research Institute: Here, work is done to increase the understanding of the most critical issues facing the horticultural industry and educate business owners about them.
  • Grow Wise, Bee Smart: Both industry representatives and consumers learn more about the challenges in bee health. Special attention is paid to science-based information on how the horticultural industry impacts pollinator health and what can be done to help ecosystems remain strong.
  • America in Bloom: This annual program is designed to promote community beautification. It’s hoped by showing the benefits of sprucing up a town, communities across the country will do more to beautify their own.
  • SHIFT: An AmericanHort Initiative: This is a research and education initiative to learn how customers interact with horticultural businesses. They concentrate on customer experiences and how business owners can shift their focus to meet changing needs to become more profitable.
  • GenNext Community: This program run by AmericanHort members focuses on working with young professionals. The hope is to encourage them to advance and grow the industry. Another program, HortScholars, selects six students each year who have excelled in school and helps them expand their interest in the horticulture industry.

In addition to those programs, AmericanHort also focuses on member education. Through an online knowledge center, live events, and webinars, the organization promotes professional advancement for those working in the industry.

But it’s not just local businesses that AmericanHort focuses on. Members understand that the horticultural industry operates globally. To make sure domestic and international horticultural concerns are addressed, the organization makes a point of working with lawmakers to show them the impact their legislation may have on the industry.

Trade shows and industry partnerships are another way AmericanHort tries to help those in the business. Here at Hortica, we’re proud to once again serve as a sponsor of AmericanHort’s Cultivate’19 program in Columbus, Ohio. Our staff members Cathy James, Luke Eckley, Traci Dooley, Tom Richey, Eric Jones, and Tim Noble will be part of this large industry trade show from July 13–16. You can find them at booth 2224.

Our association with AmericanHort doesn’t end there. From September 4–6, we’ll be a part of the Plug & Cutting Conference in Charlotte, North Carolina. There, you’ll be able to speak with Tommy Bowles at booth 17. And then later that month, September 16–18, Traci Dooley and Tim Noble will take part in the Impact Washington program in Washington, DC.

For more information about AmericanHort or to become a member, check out their website. You can also find them on Facebook.

More industry events

If you’d like to find more horticultural events across the country, check out our Industry Events page. Attend one near you and learn new methods, get educated on new technologies, and meet your peers in the industry. You’ll find many benefits for your business now and in the future.

Related links

For more information on safety preparation for your business, check out the Hortica Resources section.

Protect your customer records and critical information from hackers. We have some tips on keeping them out of your database.

Considering the construction of a new greenhouse? Take a look at the National Greenhouse Manufacturers Association, another of our Key Partners.