The most important thing you can do to improve relationships with your customers is improve your customer service skills. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they have with your business. All of your first impressions contribute to building your customer base and making your business grow. Here are a few essential customer service skills that your team can master to improve the quality of service with your customers. Patience. Patience is not only a virtue, it is a necessary skill in order to deliver excellent service. Not only is patience important to customers, who often reach out for support when they are confused and frustrated, but it's also important to a business at large. Clear Communication. When dealing with customers, communication is essential. Whether it is face-to-face, over the phone, via email or other online channels, your employees must be able to effectively communicate to customers and even clients or vendors. Active Listening. Sometimes associates become so focused on what they want to say about their product or service that they fail to actively listen to the customer. Employees with great listening skills are able to quickly uncover their customer’s needs and guide them in the right direction. Honesty. Being honest with your customers, no matter what the situation, is a customer service skill that every business should embrace. Always speaking the truth proves that you truly care about your customer’s satisfaction and shopping experience. Positivity. A positive attitude goes a long way in customer service. Your attitude toward customers should reflect just how important they are to you and your company. Being proactive and optimistic can help a customer stay positive too. Increasing customer service skills is a smart way to increase profits. It’s important that everyone in your organization understands what great customer service is all about, no matter their job title.