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Hortica Partners with Society of American Florists to Create Association Health Plan Exclusively for It’s Members

Hortica Insurance & Employee Benefits is pleased to announce, along with long-time business partner the Society of American Florists (SAF), the formation of a Health Insurance Association plan exclusively for SAF members. Hortica and SAF have formed a strategic relationship with Trustmark Affinity Markets, a division of Trustmark Life Insurance Company, which will underwrite and administer the plan. Together they have prepared a unique set of health insurance products custom designed for SAF members. These plans are designed to help members better manage their health insurance costs and to mitigate the continuing increase in health insurance inflation. The program uses a trust established by SAF, which is an arrangement that allows participating member companies to join together to obtain coverage under a single policy of insurance. The resulting larger risk pool may lower insurance premiums for many businesses that would otherwise have to buy insurance individually.

“We continually look for ways to enhance our membership’s array of services. The advent of this health plan gives us the opportunity to make vital services available and provides an alternative for those searching for help with their health insurance programs,” said Peter Moran, executive vice president and CEO of SAF.

July 1, 2008 is the projected date for availability of the plan. However, this date may vary according to state acceptance.

“Hortica is honored to be the first member employer to be insured under this plan. Like our fellow members, we are faced with the challenge of providing affordable health insurance to our employees. We firmly believe this plan will help us contain these costs in the long term,” said Hortica president and CEO Mona Haberer.