Key Partner: WF&FSA steps up to support floral wholesalers and suppliers
February 20, 2018
Supplying flowers to shops, designers, and customers is a key part of the horticultural industry. That’s where the Wholesale Florist & Florist Supplier Association (WF&FSA) comes in. They’re the only association solely dedicated to the floral wholesale business and its suppliers. The WF&FSA began in 1926 in Rochester, New York, as the Wholesale Commission Florists […]
In the Bloom with Maria: Consider letting customers bring along a shopping assistant—their pet.
February 13, 2018
With stores, coffee shops, and restaurants opening their doors and patios to dogs, you may be considering doing the same at your floral shop to bring in more foot traffic this spring. Hortica Retail Sales Specialist Maria Shepherd learned of one store that’s letting in four-legged friends to help with the shopping process. In her […]
Save time and money by being proactive with greenhouse maintenance and repairs.
February 6, 2018
As the end of winter approaches and preparation for the spring season has started, it’s a good time to take a moment to take a look at your greenhouses. Doing maintenance now and setting up a program to detect damage early can help save you money and headaches in the long run. What to look […]
Keeping your drivers focused on their deliveries and not on their phones.
January 30, 2018
In the floral industry, two of the busiest delivery days are on the horizon—Valentine’s Day and Mother’s Day. Your delivery drivers face plenty of distractions while on their routes. Many of them can be eliminated or controlled. Cell phone use is one. It’s an issue you’ll want to address since an employee using a cell […]
In the Bloom with Maria: You may have more power than you think when negotiating your lease.
January 23, 2018
In past blogs, we’ve discussed different leasing aspects from insurance requirements and true square footage, to the underwriting involved with risky tenants. Now, we consider the need to negotiate (or renegotiate) a lease. Negotiating to get the most cost-effective lease for your business’ bottom line is just as important as seeking out the best grower […]
Hiring quality temporary drivers can help save you money, avoid damaged goods, and deliver a positive customer experience.
January 16, 2018
Most of the year, you probably don’t need additional drivers to meet the demands of your horticultural business. But when certain months bring holidays like Valentine’s Day and Mother’s Day, that changes. The extra business is your chance to make a good impression—especially with new customers. If your deliveries don’t live up to expectations, it […]
Keep an eye on your refrigeration to keep things cool at your business
January 9, 2018
Let’s face it, you depend on your coolers and refrigeration units to keep your product fresh—especially during busy times like Valentine’s Day and Mother’s Day. Needless to say, you don’t want it breaking down and heating up when you need it the most. We’ve found some simple precautions you can take to help avoid problems […]
Key Partner: Supporting the horticultural industry in Georgia with the GGIA
January 2, 2018
Whether it’s sharing tips on growing and plants, or just helping to make your business more efficient, networking and education make a big difference. Georgia Green Industry Association (GGIA) is there to help. Members include landscapers, irrigation contractors, wholesale nursery growers, greenhouse operators, retail garden centers, and allied sales companies. The GGIA has an interesting […]
Key Partner: Education and networking abound with the WNLA
December 26, 2017
Whether it’s sharing tips on growing and plants, or just how to make your business more efficient, networking—talking with others who also know the horticultural industry—makes a difference. That’s where our Key Partner, the Western Nursery & Landscape Association (WNLA), comes in. Founded in 1890 by a group of horticulture industry leaders, they set out […]
Protecting your business from a manufacturer’s faulty products you sell or distribute
December 19, 2017
While it’s common to sell what you make at your floral shop or garden center, it’s also likely you’ll sell or distribute another manufacturer’s products. But doing so could open you up to certain liabilities—if what they provide you is defective, toxic, or faulty. That’s where broad form vendors insurance comes in. Broad form vendors […]