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Key Partner: WF&FSA steps up to support floral wholesalers and suppliers

Wholesale Florist & Florist Supplier AssociationSupplying flowers to shops, designers, and customers is a key part of the horticultural industry. That’s where the Wholesale Florist & Florist Supplier Association (WF&FSA) comes in. They’re the only association solely dedicated to the floral wholesale business and its suppliers.

The WF&FSA began in 1926 in Rochester, New York, as the Wholesale Commission Florists of America (WFCA). In 1961, due to changes in the floral industry, the WFCA changed as well, becoming the Wholesale Florist and Florist Suppliers of America. It’s a name that would remain until 1999 when the organization’s growth in membership led leaders to recognize their international impact and the Wholesale Florist & Florist Supplier Association was created.

According to their website, WF&FSA works to understand and take on the challenges of floral distribution. Through programs, services, events, and communications, their goal is to help wholesalers and suppliers meet the ever-changing needs of their industry, including:

  • Increasing profitability
  • Improving logistics
  • Reducing operational costs
  • Finding new sources, customers, and ways to sell

This October 16-18, WF&FSA will hold their annual Floral Distribution Conference (FDC) in Miami, Florida. Several sessions will cover everything from top trends to topics affecting today’s wholesale florist and floral supplier industries. 2017’s conference featured a record number of exhibitors, with more than 770 people from the top companies in the wholesale floral and floral supply industry attending the show.

Hortica is a member of WF&FSA and we plan on attending the 2018 FDC. Look for our booth and be sure to stop and say hello.

To learn more about WF&FSA, the FDC, or to become a member, check out their website.

More industry events

If you’d like to find more horticultural events, check out our Industry Events page. They can be found across the country. Find one near you and learn new methods, get educated on new technologies, and meet your peers in the industry. You’ll find many benefits for your business now and in the future.

Looking for another organization that encourages involvement and education in the horticultural industry? Check out the Illinois Green Industry Association, another of our Key Partners.