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Key Partner Spotlight: Society of American Florists

The Society of American Florists (SAF) is one the oldest floral organizations in the country. It represents all segments of the industry—from retailers and growers to wholesalers, importers, suppliers and more. Founded in Chicago in 1884 by 21 members of the American Association of Nurserymen, Florists and Seedsmen, the association grew to 400 members the very next year.

In 1887, the organization formed the Florists’ Hail Association of America to protect greenhouse owners against hail damage. Eventually that association became Florists’ Mutual Insurance Company. Today, you know it as Hortica Insurance & Employee Benefits. That’s right, we’ve been associated with SAF for almost 130 years!

SAF is active on Capitol Hill. There, the association’s representatives discover and track legislative and regulatory issues that could impact on the floral industry. In addition to sharing what they’ve learned with SAF members, they lobby lawmakers from their members’ districts to make sure local opinions on any pending legislation are heard. SAF also organizes a grassroots program to help members build a relationship with their lawmakers.

Through the discussion board on the association’s website, hundreds of growers, retailers and others discuss the issues they’ve encountered—and the solutions they’ve found. Publications and industry news also provide a chance to learn and an opportunity for members to grow their business. In fact, it’s a theme repeated in the SAF slogan: “Your Growth is Our Business.”

Special events are also scheduled each year. 1-Day Profit Blasts, Congressional Action Days in Washington, D.C., and an annual convention offer networking opportunities and meetings, while educational programs look at the latest trends with customers and suppliers and any other issues that could affect your business.

SAF endorses Hortica Insurance & Employee Benefits and we’re excited to be a supplier showcase participant and lunch sponsor at their upcoming 1-Day Profit Blast in Cincinnati on April 16th. We’ll also attend the SAF annual convention in Hawaii this September.

For more information about the Society of American Florists, to register for an event or become a member, check out their website at:

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