It’s easy for small business owners to get too involved in the day-to-day operations of their business to spend any time brainstorming marketing ideas or promotional events. In a competitive economy, it’s necessary to find innovative ways to attract and retain customers. Here are a few creative ideas to create buzz about your retail store without breaking the bank.
Get active on social networks. Small business owners can’t afford to ignore social media. Sites such as Facebook, Twitter, Pinterest and Instagram allow you to reach out to potential customers without spending exorbitant amounts of money on advertising. A good social media presence can help you engage your fans, display your products and grow your business.
Run a sale with a Daily Deal website. Daily deal sites like Groupon and LivingSocial can be a valuable addition to your marketing strategy. Many of these sites have tens or hundreds of thousands of customers who are looking to discover and buy new products, so why not leverage their network and get your products in front of them?
Send out a press release. Press releases can be a key marketing element for a business because of the potential for free media coverage. The topics for press releases are endless. They can include announcing product releases, new services, team members, new offices and expansions or charitable contributions.
Brand your vehicle. Branding your vehicle with a magnet can be a cheap way to advertise your store, a particular service or a running special. For the one-time cost of the sign, your business name will be on display everywhere you drive. Just remember to not drive like a crazy person while representing your company!
Hold a contest. Contests or sweepstakes are a fun way to get customers involved and provide them with an incentive to support your business. You can increase customer interaction by having them work for their submissions by naming a new product, taking cool product photos, or writing short testimonials.
Don’t let time or money stand in the way of promoting your business. No matter what services or products you offer, there are plenty of ways to get noticed and attract customers.